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Purpose of the Korea Advertising Review Board (Article 2 of the Articles of Association)

The Korea Advertising Review Board (KARB) aims to establish ethical advertising practices by ensuring that advertising activities do not violate corporate ethics or societal norms. By fostering a culture of self-regulation among advertisers, KARB contributes to enhancing the autonomy and credibility of advertising as a corporate communication tool.

Code of Ethics (Established on February 24, 1995)

  • 01

    Advertising must be truthful, creative, and grounded in scientific principles, avoiding any false or exaggerated claims.

  • 02

    Advertising should provide accurate and reliable information about businesses and products, helping consumers make informed purchasing decisions and improving their overall consumption experience.

  • 03

    The publication and broadcasting of advertisements must adhere to established standards, ensuring timely and accurate delivery.

  • 04

    Advertising should contribute to preserving the identity of communal culture while promoting the growth of corporate culture, the advertising industry, and advertising as an art form.

  • 05

    The advertising review process must be based on autonomy, fairness, and trust, fostering continuous improvements in advertising quality and ethical standards.

Business information

  1. Self-Regulatory Advertising Review and Mediation

    - Self-regulatory review of broadcast, print, and other media advertisements

    - Review of advertorials in newspapers and magazines

    - Review of exaggerated, deceptive, and unfair advertisements identified by the board

    - Mediation of disputes among stakeholders based on advertising review outcomes

    - Sanctions on advertisements violating advertising review regulations and detailed guidelines

  2. Review and Mediation of Advertisement-Related Disputes and Complaints

    - Review of advertising-related complaints submitted by consumers, social organizations, member organizations, advertisers, and advertising producers

    - Review of submitted advertisements and mediation of disputes or complaints among stakeholders

  3. Research and Studies for Establishing Advertising Ethics

    - Research and studies on foreign self-regulatory advertising systems and advertising ethics

    - Surveys on consumer and advertiser perceptions of advertising

    - Publication of an annual advertising review report and related materials

  4. Consultation and Advisory Services on Advertising Expressions

    - Consultation and advisory services on advertising expressions considering public sentiment and consumer response

    - Consultation and advisory services for enhancing advertising quality

  5. Maintaining a Cooperative Framework with Advertising Review Organizations

    - Maintaining cooperative relationships with media-specific and industry-specific advertising review organizations

    - Strengthening cooperation with relevant organizations and enhancing the advertising review collaboration system

  6. Other Activities to Achieve the Organization’s Founding Objectives

    - Initiatives for establishing advertising ethics, ensuring autonomy, and enhancing credibility